So as suggested by a lovely friend of mine, Apeksha (you can see her awesome Instagram HERE) I thought I wold do a blog post on my top blogging tips. This actually gets requested a lot, and people often direct message me on Instagram as well as e-mail on what tips I have, which is sweet, because it means I must be doing something right. So here goes, and I hope this helps someone who wants to become a blogger!
- Dedication is key. If you aren’t dedicated to providing for your blog, you sadly won’t reap the rewards. A lot of people assume that I have had things handed to me, especially new followers I’ve gained in the recent months. I’d love to tell you it’s easy, but it’s not, it requires a lot of hard work! It took me 2 whole years to get to where I want, which in my opinion is actually quite fast, but that’s because I never gave up on my blog or never restricted myself in thinking I couldn’t do it. Sure, there were moments along the way where I felt defeated and had super hard times getting my content recognised, especially since Instagram decided to introduce their algorithm feature, but I haven’t let any of it stop me, and you shouldn’t either. The work you put in, is always going to result in equal reward output.
- If you rely on Instagram as a social media to promote your blog, then photography is going to be KEY. Sadly, a picture of a chocolate bar with the Mayfair filter won’t cut it anymore (I actually did this once), so you need to make sure you have a sufficient camera that takes quality pictures, as well as a good technique with relatable content. You can read more about how I take my Instagram photos HERE.
- ENGAGING with your audience! It’s so important as a blogger you engage with your audience, because talking to them can help you in so many ways such as having better ideas how to present your content. This isn’t always easy, but as much engagement as you can get, is the better or more exposure your blog as a whole will get. This is particularly important on Instagram, get your followers to answer questions in your captions or stories; not just for the sake of it, but just so you can connect with your followers better, even a simple thing like ‘Tag a friend’ can help. Engage with fellow bloggers too, you’re all in the same boat!
- Don’t automatically assume you are entitled. This is a COMMON mistake bloggers make within the industry. A lot of people assume that it revolves heavily around being sent free products (which I will talk about in a moment), and it doesn’t, although that does take a significant part of the industry. You have to be realistic, and it’s important that you acknowledge that a small blog won’t be all that attractive to a large brand. You should always stay in the mindset that you have room for improvement, as this is important for not only your blog growth, but self growth. Pages, other bloggers, brands etc will not repost or notice you if your content isn’t good, no matter how high the price is of the product you purchased. Please also be mindful that not everyone likes to be pestered for a ‘shoutout’, there’s nothing I find more strange than people direct messaging me on Instagram to feature their page, when it’s clear I very rarely do them, and that again is for people who I feel have earned it! If you want to gain exposure in that way, message accounts that specifically feature what you do.
- Don’t ask for free products instantly. This really isn’t what blogging is about! Blogging is about sharing your thoughts and opinions on certain things within a community, it shouldn’t be solely for getting freebies. If this is why you want to get into blogging, I HIGHLY recommend you rethink becoming a blogger! You will sooner or later find that writing about products is much harder when your mind is set somewhere else. Even to this day, I’m uncomfortable with asking for free products, if someone sends me them, that’s great, otherwise I will really have to LOVE the brand to ask for freebies.
- Unless you want to come across as annoying to other bloggers, avoid all aspects of the ‘shoutout for shoutout’ options or the ‘follow trains’, they put me right off as a fellow blogger, so I can’t imagine what your audience may think if you participate in them very often.
- Have a genuine interest in what you’re blogging about! If you’re not interested, I can almost guarantee you won’t last long in the field, or will struggle, so pick a topic you are passionate about!
- Think carefully about the platform you want to present your blog on! My main platform is Instagram, but I also have this website to present in depth reviews. So if you do decide to set up a website, think about whether you want a self-hosted blog (much better for long-term) or a normal one, which is free, and better for less frequent blogging.
- Lastly, don’t forget to BE YOURSELF. I can’t emphasise how many times I’ve advised this to aspiring bloggers! If you aren’t yourself, your audience won’t connect with you. My small success has arisen from me becoming more comfortable with my audience, whereas before I was more formal in the way I presented myself. Not to say that’s a bad thing! But naturally I like to make jokes or type a certain way, so I don’t shy away from it. Don’t confuse this with being unprofessional though, if you get the chance to collaborate with brands, stay professional!
These are my top tips guys! I really hope you found them useful. I started my blog from scratch and worked super hard to get to where I am now, and if you put in the work, you certainly can too! If there’s anything you feel like I may have missed out on, or not talked about, don’t be afraid to comment on this post or drop me a quick message!
Believe in yourself, and don’t ever give up!
Lots of love,