MILANI AMORE MATTE LIP CREMES - REVIEW AND SWATCHES. Selected shades for reviewing: Adorable, Stunning, Covet and Sweetie


Hey beauties!

So on a recent Instagram poll, I asked which products you would like to see a review on, and you all chose Milani! Everyone that follows me on my Instagram, @styledinsepia, knows how much I love these liquid lipsticks! When I first started out wearing liquid lipsticks, these were one of my very first purchases, and when liquid lipsticks were relatively new to the beauty industry, so I’m excited to share my review with you guys!

I’m going to take a more broken down approach to this review as I explore better ways to write for you guys! So thank you for tuning in!

As always, I will be giving you guys some background info on the products, pros and cons and my overall thoughts.

Product info

Some of this information has been taken directly from the Milani Cosmetics UK website.

  • Saturated liquid to matte formula
  • Soft velvety finish
  • Double sided applicator for easier application
  • Locks in bold, opaque colour
  • Non-sticky
  • Smooth, ready for all-night wear
  • Cupcake/vanilla smell
  • Vegan formula
  • RRP £9.99
  • Total of 33 shades (I will be reviewing 4/33)
  • Selected shades for reviewing: Adorable, Stunning, Covet and Sweetie

MILANI AMORE MATTE LIP CREMES - REVIEW AND SWATCHES. Selected shades for reviewing: Adorable, Stunning, Covet and Sweetie

Where to buy

*Disclosure, some of the links provided in this post are affiliate links, if you could use them when purchasing that would be fab, however you are 100% within your right not to do so.

I’ve added a few links below of where you can buy these liquid lipsticks, hope my review helps you make an informed decision!

UK – Beauty Bay, Milani Cosmetics UK, Beauty Base (I usually purchase from Beauty Bay)

US – UltaTargetAmazon

Canada – Walmart

Singapore – Zilingo


The colours of the liquid lipsticks are pretty accurate to what you seen in the tube, however online it can be a little hard to determine the colours just simply from the pictures presented in websites. I highly recommend googling swatches (and taking a look at this blog post!) before deciding on what colours you should get.

I’ve created some swatches below for you to see (you can find more of my swatches on Instagram using the hashtag #sepiaswatches). For reference, I am an NC30 in MAC:

MILANI AMORE MATTE LIP CREMES - REVIEW AND SWATCHES. Selected shades for reviewing: Adorable, Stunning, Covet and SweetieMILANI AMORE MATTE LIP CREMES - REVIEW AND SWATCHES. Selected shades for reviewing: Adorable, Stunning, Covet and Sweetie

As you can see, you get great pigmentation in these, and can get a nice, solid, block colour without any patchiness at all.


This is actually one of my favourite formulas to wear, simply because for me, it is relatively comfortable. I don’t think there is a perfect liquid lipstick formula out there yet, but this ranks high on my list of tried ones.

The formula can show the cracks on your lips if you apply a thick layer, because these are creams, I highly recommend applying a light layer and thinning out with a brush. I also do recommend using a lip balm underneath as it can be on the drier side for some people, this is also something I do to ease the comfort.

My lips don’t get tacky when I press them together, and they do live up to the matte and velvety claim, I personally LOVE this as it means the lipstick stays put properly and doesn’t get patchy, just make sure you let it dry properly.


The price of these can vary depending on where you look, I always go for the cheapest price I can find, which for me usually is Beauty Bay.

I do think these are reasonably priced, they are drugstore equivalent, but really do compete with some of the higher end brands. You get quite a lot of product for what you pay for, and because of the opaque nature of the formula, can thin it out and make it last longer without it looking rubbish.


I tend to get about 4-6 hours great wear with these, sometimes with only 1 touch up in my inner lip. They are long lasting in my opinion, as I find some liquid lipsticks rub off as soon as I eat something, and these don’t budge all that much, unless you do really go in and eat something that goes all over your lips.


The packaging is one of my faves! I love the way you can see the colours through the tube, and that it’s not your standard round tube. This also makes them easy to store in your collection. The incorporation of gold also makes it one of those super Instagram worthy liquid lipsticks.

A few cons to consider:

  • More on the dry side, so not suitable for everyone
  • Has a smell, even though its a fab smell, not everyone likes scented makeup
  • Cannot be layered as it will just make your lips look worse
  • Darker colours tend to crumble more than the lighter colours
  • A little heavy on the lips


For anyone who is interested in the ingredient list, here they are below. Note, not all colours will be in every liquid lipstick.

Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Dimethicone, Kaolin, Flavor (Aroma), Hydrogenated Polyisobutene, Synthetic Beeswax, Silica Dimethyl Silylate, Ethylhexyl Methoxycinnamate, Phenoxyethanol, Caprylyl Glycol, Hexylene Glycol, Tocopheryl Acetate. +/- May Contain: , Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891), Red 6 Lake (CI 15859), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Red 27 Lake (CI 45410), Red 28 (CI 45410), Iron Oxide (CI 77491, CI 77492, CI 77499).


Overall, I have not stopped recommending these to everyone, they will always be a must have in my collection! They are also super affordable, and I personally think are a great purchase for anyone looking for affordable but long lasting liquid lipsticks.

Be sure to follow my social media handles, Instagram: @styledinsepia and Pinterest: @styledinsepia! AND subscribe to my blog (use the menu at the top right) to stay up to date! .

Until next time, lots of love,

Iqra x


  • Shosho

    Love love love this review!! You put so much detail into it and that’s exactly what I needed considering I’m on the lookout for new liquid lipsticks ❤️❤️ Thank you! Xx

  • Shabana Zubair

    Hi huni, sooo…I am meant to be having a break from Insta and saw this review pop up in my email…so guess that was a short lived break lol.
    Your review is soo detailed and covers every little point..its fab! Love all four shades. Glad to read your tip on thinning the product over with a brush when applying as I do have the thickness prob with other liquid lippies and never knew how to work around it!
    Keep up the lovely work xx
    Shabana @medora_wholesale

  • Rahma said

    Stunning and adorable looks amazing ! And girl this breakdown has me shook ..the best I have ever read out there ..!! ❤️

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