Hey guys!

So this review has probably been long and pending, since I’ve had the Anastasia Beverly Hills Liquid Lipsticks for a few months now. If any of you recall, I had A LOT of hassle purchasing my products from the UK website. Just to remind anyone who didn’t know about the situation, I was given 1 liquid lipstick that was more or less empty, 2 that appeared to be half empty, and 1 liquid lipstick that just had a groggy, unpleasant handle. For a brand that is considered to be relatively high end, that’s not something I expected from them, so I contacted them to sort it out (baring in mind this was during the Black Friday sales) and after a lot of going back and forth for 3 weeks, I managed to get replacements, as a gesture of (longwinded) goodwill. If you know me, you’ll know I’ve been a ride or die, hardcore ABH fan since I first tried their Dipbrow Pomade, so this experience was quite sad for me, although I still love and use and purchase their products, their service as a brand has totally let me down. My experience is not everyone’s experience though, so use your own judgement if you choose to purchase from them! As always, I will be giving you guys some background info on the products, pros and cons (within my new breakdown) and my overall thoughts.


Product info

I’ve taken some of this info from the ABH website, considering all the claims they have made about the lipsticks.

  • Long wearing
  • Full coverage with opaque colour
  • Non-drying formula
  • Flat sponge-tip applicator
  • Matte finish
  • Intense pigment
  • Glides easily onto the lips
  • Precision application
  • RRP £20/$20
  • 46 shades in total
  • Paraben free (to my knowledge)
  • Vegan shades: Allison, Ashton, Brick, Catnip, Crush, Dolce, Kathryn, Madison, Naked, Poet, Redwood, Requiem, Rio, Soft Lilac, Stormy Lilac, Stripped, Tulip
  • Cruelty free

Where to buy

*Disclosure, some of the links provided in this post are affiliate links, if you could use them when purchasing that would be fab, however you are 100% within your right not to do so. I’ve added a few links below of where you can buy these liquid lipsticks, hope my review helps you make an informed decision!

UK – Anastasia Beverly Hills UKCult Beauty, BeautyBay, Feelunique

US – Anastasia Beverly Hills, Sephora


So, I own 4 of the nude shades from the liquid lipstick range. It’s actually a pretty big range with a total of 46 shades, which is pretty good. There’s a lot of pinks, reds and a good handful of brown nudes. I don’t think that all the photos are accurate as they can be, but hey because its online I don’t really expect much more. I do recommend swatching these if you can somewhere, sadly in the UK we mostly have online option. I highly recommend googling swatches (and taking a look at this blog post!) before deciding on what colours you should get. I’ve created some swatches below for you to see (you can find more of my swatches on Instagram using the hashtag #sepiaswatches). For reference, I am an NC30 in MAC:


I did get a lot of comments from people saying Ashton looked different on them, and I think this may be because of the reformulation that is currently happening with the lipsticks. I was a little disappointed seeing as I expected it to be more gingery rather than red. The pigmentation for all the lipsticks is actually great and doesn’t apply patchy at all, but also depends on how you apply it, I recommend a thin layer.

Shades I purchased

  • Stripped – A pretty much perfect pink nude, great for South Asian skin tones, paired and blended with a dark brown lip liner
  • Starfish – A cool toned stone brown, if you own Cappuccino from Rimmel, this is basically the liquid lipstick version!
  • Naked – A peachy pink nude, this is on the full on nude side, if you don’t like the look of neutral nude lips, then this isn’t for you! Paired with a brown lip liner it can look great with a dramatic eye.
  • Ashton – A red-brown, a great colour for those who want a colour that’s not fully red or fully brown, compliments pretty much all skin tones!


I was super excited to wear these when I got them simply because I had heard so many good things, but to be very honest with you, these are quite drying and for £20 a lipstick, the comfortability just doesn’t cut it enough for me. What’s even more strange is the difference in the old and new formula, I will describe the comfortability of both below for you. Old formula, (Naked and Stripped, Ashton (first item received before replacement)) – I was so sad when I realised these were older formula liquid lipsticks. There was so much hype around these, some people said that the formula was extremely drying and some said that it was the best they ever tried. For me personally, it was super drying and just overall uncomfortable to wear. It has an extremely noticeable feeling on the lips, and particularly when you eat something! I noticed as soon as I ate something, the lipstick would react to it and just go gunky and unpleasant. The inner rim of my bottom lip got the ‘white line’ effect, and the corners of my mouth started to look pretty gross, which just made it feel even more uncomfortable as it didn’t sit right on the lips. Reapplication is a complete no no! New Formula (Starfish, Ashton replacement item) – I actually really liked the comfortability of this formula, it didn’t get as nearly as groggy on the lips as the other one did, as felt more hydrating. It also applied much more smoothly, so it felt a littler better on the lips. However, even after eating, the lipstick started to deteriorate a little a look a little more unflattering. Reapplying over the top was totally okay to do, so long as you don’t go too heavy handed.


Old formula, (Naked and Stripped, Ashton (first item received before replacement)) – These have more of a lip creme texture, a lot like the Milani Amore Matte lip cremes. The only difference is that these will start to crumble if anything comes into contact with them when dried down, some more than others (Naked was horrific). It’s pretty thick when you apply, and when you look in the tube, and dry down completely matte. There isn’t any stickiness when you press your lips together, and until your lips come into contact with something the formula really isn’t so bad. This also tends to settle into fine lines and cracks on the lips, it just doesn’t look too flattering, so definitely don’t layer it if a solid block colour is what you’re after. New Formula (Starfish, Ashton replacement item) – This is more runny and smooth applying, the formula doesn’t crumble like the older one, and also dries down completely matte on the lips. This doesn’t settle into fine lines and stays put pretty well on the lips, you do still get a little wear down on the inner lip when eating, but it doesn’t start to crumble.


I actually don’t think these are worth the price, UNLESS you get them on offer. The Anastasia Beverly Hills UK website often do BOGOF on liquid lipsticks, so it works out as £10 per item as opposed to £20, which makes them much more worth it, I just simply would not spend so much on these. Drugstore brands are now upping their game also, so these really can compare to them, the only difference is they are a fraction of the price.



Old formula, (Naked and Stripped, Ashton (first item received before replacement)) – I didn’t manage to get much wear out of these, because as soon as I started to eat/drink something the lipstick started to get uncomfortable, groggy and crumbly. I got maximum 2 hours out of this, but if you intend on staying hungry for the whole day you might get a few more hours. New Formula (Starfish, Ashton replacement item)  This surprisingly lasted much longer, I think I managed to get a good 5 hours wear when wearing both shades, before needing to either take it off or top it up. This formula is also more transfer proof than the other, as it stays put and matte much better; however if you were to rub it it would smudge a little, especially if you put a lip balm underneath.


For anyone who is interested in the ingredient list, here they are below. Note, not all colours will be in every liquid lipstick. Isododecane, Trimethylsiloxysilicate, Boron Nitride, Nylon-12, Ozokerite, Mineral Oil/Paraffinum Liquidum/Huile Minerale, Synthetic Fluorphlogopite, Disteardimonium Hectorite, Butylene/Ethylene/Styrene Copolymer, Ethylene/Propylene/Styrene Copolymer, Isohexadecane, Phenoxyethanol, Propylene Carbonate, Sodium Hyaluronate, Sodium Magnesium Silver Phosphate, Tin Oxide, Tocopheryl Acetate, Tripeptide-1, Xanthan Gum, May Contain/Peut Contenir: (+/-) Blue 1 Lake (Ci 42090), Iron Oxides (Ci 77491, Ci 77499), Ferric Ferrocyanide (Ci 77510), Titanium Dioxide (Ci 77891).


Whilst I don’t mind these, I wouldn’t say they are on my top of list recommendations, and I strongly advise if you get some, probably go for the newer releases which are in a newer formula. I am unaware of whether the reformulation for all the range has been improved, so do inquire via customer services if you really want to know! On offer, these are actually a pretty good buy, so snap them up whilst you can if you’re looking for unique colours! I hope you enjoyed reading this review and found it helpful, I’ve linked some offers below for you! Get £10 off your SPACE NK order + free delivery by clicking HERE to get your unique link.

Feel Unique – Get £10 off your order by clicking HERE to get your unique link.

Click HERE to check out all my discounts and money off links!

Be sure to follow my social media handles, Instagram: @styledinsepia and Pinterest: @styledinsepia! AND please subscribe to my blog to stay in the loop (use the menu at the top left) to stay up to date!

Until next time, lots of love,

Iqra x


  • Rahma said

    Love Ashton, looks like a good nude for our skin tone..but than if it’s drying on the lips it’s BUH BYE for me you said drugstore are definitely the new high end these days !
    Thank you for your swatches and very informative post. Your a life saver.. keep it up xxx

    • Iqra

      Its okay if you pop a lip balm on underneath! But only worth buying with the offer! Thanks so much for commenting and supporting ❤️

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: